The Internet has been evolving since its inception and the technology, as well as many other things, have changed. Most users of the web are now familiar with flash and the impact that it can have on a website design.
Lurus has been working with flash since it was first introduced to the market place nearly 10 years ago. When deciding to add flash to your website it is important to know the pros and cons.
Pros
- More user interaction with your site
- Animation and visual effects
- Professional Look and feel
- Addition of programming elements and capabilities
Cons
- May be longer page load times
- Longer Development time and change time
- Usually more costly to implement
- Search Engines may not index all of your content
The Flash Trade Offs
When you are going head-to-head against competitors, it is important to clearly know your competition. A well designed html website with limited flash web design will win out the search engine placement battle 9 out of 10 times. Most companies that have complete flash websites generally have a brand and that brand alone is enough to drive them the traffic that they need to generate sales. For the rest of us, we need to really work with the search engines to try to generate the necessary traffic that will drive sales.
So, what is the trick? Flash should be incorporated into a section of your website when it is necessary to capture and engage the audience. It should be done so in a way that maintains the site content that is necessary for optimum positioning on the search engines.
Strike a Balance
While flash intense sites tend to be very visually impressive, they do not tend to increase your business value. We recommend doing a custom flash design that meets your specific industry. Lurus websites are often equipped with a small component of flash that tries to bring out the main components of the business. Flash is very delicate. If you overdo it, you can drive some people away.
Call Lurus today to find out how we can help you with your Flash needs!
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