Link Building

Link building has become the hidden treasure of search engine optimization. If you ever wonder why link building is so important, try to build some links to your website without reciprocating. It is no secret in the search engine industry that building quality one way links is difficult. There are several ways to maximize your efforts when building links.

A strong one way link campaign has to have a good balance of paid links, natural links, and directory links. Yes, paid links!! Now, we are not suggesting that you go out there and start purchasing links. This is a very methodical process. The only reason that we would recommend buying a link would be to get a very high page rank, industry leader for your particular industry. Paying for links for the sake of getting a random link is not something we recommend. Natural links are very difficult. The best way to get these links are through publishing articles that are picked up by other sites and then the article has a link back to your website. Sitting around requesting links just doesn't work any more. Those of you who own websites and handle your incoming email will understand. When a link request comes in, we are quick to delete. The practice of trading links just doesn't help. If your website is strong, why link out to a lesser website? If your website is weaker, why would a strong website link back to you? So, at the end of the day, you are left with writing quality articles about your industry where others will find your article and they will want to link into your article as a reference! Finally, submitting to directories in order to get that link is one way to generate links. However, if something is EASY, it is probably not worth a lot of weight in the eyes of google and other search engines.

Our link building service is just one part of our overall search engine optimization campaign. However, it is the most important part of your search engine optimization. Everything in SEO needs to be done with a plan in mind. For example, it is not recommended to take a brand new website and create thousands of links within a few days. The main reason is that it just won't look natural. Link Building is meant to identify importance of your website. So, a brand new site cannot build those numbers of incoming links unless it was doing something illegal or it was extremely lucky. Therefore, you just need to make sure that the company you choose knows what they are doing. Patience is a virtue when it comes to SEO. Lurus understands this and would like to help you build out your SEO plan. Please call us and we will be happy to sit down and outline an overall strategy.