Electric Ladyland - PPC Account Management

Electric Couture (formerly Electric Ladyland) is a pioneer in women's' fashion retailing. In 2007 they approached Lurus to help track and improve their online marketing appeal including managing their Google PPC Campaign.

Electric Ladyland had several problems with their campaign including ads that were not performing well, little to no insight on campaigns that were profitable, and little idea on where daily spending limits should be set.

Lurus took over the campaign and immediately began working on tracking the return on investment (ROI) of their ad spending and also how to optimize their ad click through and conversions rates. Lurus recommended many changes to the campaign including implementing all new ad and landing page links, implementing an advanced analytical package to track their sales, as well as setting daily spending limits based on difference product lines.

Electric Ladyland immediately began seeing the results of the changes which included increasing their click through rate and number of clicks by 300%. Electric Ladyland also saw an return on investment by over 250%.