About the Client
RBO Network is a unique new concept for vacation rental marketing. The RBO Network currently consists of 184 micro sites. Each of these micro sites is geared to service a unique destination.
Client Needs
The RBO Network approached Lurus to help their website network meet the following needs:
- A professional design that reflects their image as a global resort destination network
- An integrated Content Management System to allow to easily update their site content information as well as update their site to target specific keywords in their SEO campaign
- Ability to add / delete / and modify any one of their existing web sites from one secure administrative location
- Secure area for property owners to keep their existing property information up to date
- An integrated solution to meet all of their email based marketing, PPC and SEO needs
Website Results
Lurus's goal was to create an administrative back end which would allow RBO Network administrators to control all 184 web sites from one location.
In addition, Lurus created an email marketing campaign which has successfully allowed RBO Network to begin attracting new customers.
Lurus also built a system which allows property owners to log into their own private area and edit their listings. This takes away from the workload for RBO Network staff. Owners are now able to upload pictures, edit content, block out dates, and perform many other functions.
Website Technologies
Php, MySQL, SEO Content Management System |
