Puerto-Penasco.com - Search Engine Optimization

Puerto-Penasco.com is an online portal for Rocky Point, Mexico. In 2007, Puerto-Penasco.com approached Lurus to improve their positioning on the internet.

Puerto-Penasco.com was bought by a group of investors in 2007. The investors knew that Puerto-Penasco.com was a very good domain name based on its age. The age of a domain is the day when Google first indexed that domain.

The formula to Puerto-Penasco's success was simple. Improve positioning on search engines and increase online reservation conversions. Currently, Puerto-Penasco.com was going through third party affiliates to make reservations and leaving potential revenue on the table.

Lurus laid out a search engine optimization campaign which would revolutionize Puerto-Penasco.com into a true information portal. The main objective for the website was to eventually contain information on every topic related to Rocky Point.

At the same time, Lurus implemented a process which would increase online reservation conversions. With traffic increasing, it was essential to capture as many online reservations as possible.

Today, Puerto-Penasco.com has become the portal of choice for visitors to Rocky Point. With its extensive information and up-to-the-minute news, it boasts the highest amount of traffic for any website in Rocky Point, Mexico. Rocky Point is the second largest growing tourism destination in all of Mexico. Competition in this market is very strong.

Below is an example of positioning for some competitive keywords:

Keyword Phrase	Positioning 2006	Positioning 2008
"puerto penasco"	10	#1
"rocky point"	56	#1
"puerto penasco rentals"	N/A	#1
"puerto penasco real estate"	N/A	#1
"rocky point mexico"	74	#2

With a spike in early 2008 of over 150% traffic increase, Puerto-Penasco.com has leveled off and consistently boasts approximately a 50% annual traffic increase.

Sales conversions are up 85% over 2007 numbers. We used Google analytics and multi-variable testing to determine the highest conversion layouts for online booking. After approximately a year of tweaking, we have reached a steady level of conversions.