ResortPRO - Search Engine Optimization

ResortPRO is a property management software company. The company was established in 2005 and they spent the first 3 years working on perfecting their software.

With ResortPRO being a startup company, they had not established an online presence while the were beta testing and finalizing their software. In January of 2009, ResortPRO approached Lurus to figure out how they could increase online sales inquiries.

ResortPRO represented a challenge. They wanted to compete in an extremely competitive and well established market, and they did not even have a strong domain. While they had registered resortpro.net, they never took the time to upload content. They are faced with the challenge of trying to compete in search engines without any firepower.

Lurus created an overall search engine optimization strategy that aimed at reducing the impact of starting "late in the game". We purchased mypropertymanagementsoftware.com. While this is a long domain name, it is keyword rich and was something they could use to reach their target market. Meanwhile, the company would brand itself as ResortPRO.

Once we could generate traffic, we would work towards optimizing conversions. The ultimate goal for ResortPRO was to generate leads.

Today, ResortPRO has strong presence on search engines. People looking for internet reservation systems, find www.mypropertymanagementsoftware.com.

Look at the current results for extremely competitive keywords:

Keyword Phrase	Positioning 2008	Positioning 2009
"internet reservation systems"	N/A	#1
"booking software cheap"	N/A	#1
"vacation reservation systems"	N/A	#4
"reservation management software"	N/A	#7

The first 6 months were spent implementing a full search engine optimization plan. This included writing articles, blog posting, on-page optimization, off-page optimization and a very heavy link biding campaign.

In just 10 months, we were able to introduce ResortPRO into a competitive market for property management software.