Targeted Content Writing

Targeted content writing is one of the basic things to do when you first create your website. The content on your website will be a significant factor in determining where you rank on Google and the other search engines. Quality targeted content is weighed heavily by search engines. Targeted content writing will come after you have determined the key words that are relevant to each webpage on your site. All the content contained in your web site should have your main key words sprinkled in the text, but in a way that is unique and original. The search engines look more to "organic" or rather unique content that is written in a readable way that makes sense. You can easily hire someone with basic writing skills to help you with writing targeted content. You basically will give them a list of topics to write on based on what your product or service is, and then give them some information about the website and what you do. However, researching the keywords and knowing how to strategically place these keywords within your articles is an art. From the list of key words, make sure that you break them down into categories: the main key word is the one that needs to go in the text or article they will write the most number of times. There is no golden rule here. Don't force a keyword if it does not belong in a sentence. Then we recommend that you define 2 or 3 more key words to put in the text of content they are writing as supporting keywords. These need to go on a sliding scale of importance and should also include variations of the word, words, or phrase. Let them know it is ok to switch around the words, and make them plural if need be. Remember that the search engines are looking for uniquely written content, not robotic redundant words just crammed together. It needs to make some kind of sense to people that will read it.

Website content writing isn't always the most fun or creative activity, so it will take a special writer to be able to do it. The career field of website content writing is ever growing and you can find free lance writers that are good at targeting key words in text for the purpose of optimizing websites pretty much everywhere. Make sure you read their work and research the websites they have written for to see the quality and writing style. This allows you to make sure that you will be satisfied with the end result. If you yourself are somewhat of a writer and are considering starting to write website content in your free time or are thinking about a career change, I can tell you that you will need to study search engine optimization and targeted content writing. You will also need to have a pretty good working knowledge of computers, websites, and html. It can be tiring, grueling, and repetitive, but you will learn so much about the world of internet marketing, SEO, and ecommerce while you are doing it, that the hand cramps and tired eyes are totally worth it!

Lurus has an extremely competent and experienced staff of writers. After many years of search engine optimization experience, we have been able to train our writers to follow very specific requirements when writing articles. If you would like to use our search engine optimization services, please contact Lurus and we will be happy to sit down and discuss different options and solutions for your website.